Consumer Product Marketing Professional Resume
Dale Wong
601 Harmony Lane
Pleasantville, CA 94188
(915) 515-1334
Profile
PRODUCT MANAGEMENT … Brand Management
MARKET ANALYSIS … Major Accounts
· Marketing and sales professional with over seven years of consumer products goods (large accounts) management, five years of huge experience in retail, and MBA in 2003.
• Development of distribution channels and the creation of channel experience.
• The strategic thinking combined with solid financial, statistical and analytical skills.
· Presentation and strong communication skills, able to create and maintain strong relationships with customers with an effective balance customer and business needs.
· Level using Advanced Business Technology, such as MS Office (Word, Excel, PowerPoint, Access).
Include marketing skills
Market · Business & Strategic Planning
-Client / Research and Competitive Analysis
· Market / Business-Trend Analysis
PRICES · / Profitability Analysis
• Report writing & memories
Branding ·
Packaging group
· Place
· Merchandising
Promotional · Events
· Advertisement
Work Experience
Patrick Cudahy (division of Smithfield Foods) – Cudahy, WI
2002 to present
Account Manager
Distribution channels • Manage wholesale / retail and alternatives to Milwaukee, Chicago and Central Illinois markets account for $ 4 million in retail sales. Build product awareness and maximize the distribution / return for all categories of products.
· Prepare strategic market analysis also shows the prediction of profitability / return on investment, market share and competitive analysis through independent research, and data from AC Nielsen. Develop and deliver reports to colleagues in the sales area.
• Assist new product development projects involving placement, packaging design, test marketing, advertising, collateral development and product launch. Recommended and worked in four product development projects to date.
Born · 39% of incremental growth in sales volume by 41% of the total grant dollars within key accounts to grow in 2003.
Energizer Battery (a division of Energizer Holdings) – Milwaukee, WI
2000-2002
Territory Manager
° strikes 35% sales growth in the share targeted through strong relationships with customers and development / implementation of effective sales and marketing initiatives.
· Perform key national accounts and local market analysis with independent research, syndicated and internal data, including AC Nielsen, the Tri-Vista, and Retail Link.
· Receives “Best Award attitude and work ethic” for the entire region.
Hillshire Farm (a division of Sara Lee Corporation) – Milwaukee, WI
1997-2000
Salesman
• Implementation Plan of the sale, calling on key accounts in southern Wisconsin and northern Illinois. Achieved “President’s Club” status of annual sales of over $ 1 million.
· Ready strategic marketing reports include sales volume, market share, competitive data and independent research and syndicated data from IRI.
O Achievements permanent shelf space to products for 70% of stores of all customer service and communication of data on sales performance with major buyers.
Additional marketing and sales experience
Home Depot – Sales (part time) Associated Electric
From 1999 to 2000
Ménard – Sales Associate (part time) Electric
1992-1996
Education
MBA – Cardinal Stritch University in Glendale, Wisconsin
2003
BA (Public Relations) – Mississippi Valley State University, Itta Bena, MS
1996
University stages Advertising SMP (Summer 1995)