Director of Marketing Resume
Marion McLeod
604 Harmony Lane
Pleasantville, CA 94513
(935) 535-3334
Profile
Experienced sales and marketing professionals with a history of 14 years, managing key accounts and develop new business. Marketing background includes writing and developing marketing strategies and materials, organizing and hosting special events to promote the company and participate in social events and conventions. Sales experience is superior to the consistent sales targets across multiple industries, cold calling and initiating contact, developing interactive business relationships using consultative selling techniques and strategies for creating compelling account to sell products and personalized services in a competitive market. Computer skills include Microsoft Windows 98 and Microsoft Office 2000 (Word, Access, Outlook and Excel) and hotel software.
EXPERIENCE
Geo Consultants, Houston, Texas
Director of Marketing, 1998
Market and sell a new technology involving digital photography business accounts of the event. Call meeting planners, directors of catering services agreement, the managers and staff, representing all industries exploit trade fairs, conventions, customer appreciation events and other special events. Awareness of this innovative service, which will eventually lead to national campaigns and sales. The main customers are Nike and Compaq Computer Corporation.
· Developed portfolio sales presentation.
• Recognition of a niche in the hospitality industry which proved a great success.
· Has worked as a graphic designer to create custom borders and backgrounds for each virtual client.
Generate $ 50,000 in sales in just three months.
DOYLE AND ASSOCIATES, Cypress, Texas
Sales and Marketing / General Manager, 1996 – 1998
Held responsible for the marketing of a newly converted conference center and corporate pension, and administration of all operations of this facility. Called the corporate meeting planners, marketing directors, regional sales managers, sales managers, HR directors and managers, and executive secretaries.
· Transformers training center business center existing in a lucrative and self-profit.
· Increase protected 250% of monthly income of more than six months.
• Development of all accounts from Ground Zero, the recognition and targeting new markets, including board meetings and conventions / conferences, and re-established contacts within the hospitality industry and the local business community.
° calculated and implemented a marketing plan and designed all the marketing materials and on-site, such as driving Meeting planners as well as laundry bags, menus and data cards.
· Register and participated in the Great Houston Convention and Visitors Bureau as a network source.
• Organise marketing functions with a maximum of 35 participants and presentations, question and answer sessions, and visits to facilities.
· Be based guidelines of interest, office procedures, employee training, customer relations and guidance of staff involved in customer service, housekeeping and banquet facilities.
MAXWELL MANAGEMENT, Houston, Texas
Sales Representative, 1991 – 1996
150 active accounts managed business that generates $ 1 million in annual sales. Call for corporate meeting planners, marketing directors, regional sales managers, sales managers, human resource directors and managers and executive secretaries.
· 100% achieved annual sales target.
• Establishment of all business accounts from scratch.
· Organize and coordinated by the customer appreciation event for up to 100 people and receptions hosted by the hotel.
· Editor and published material to office staff.
• Creation of an incentives package offered special rates and packages that generates 20% of its sales.
• Participation in the design of new marketing materials, including meeting planners guide.
FJK Corporation, Houston, Texas
Sales Representative, 1989 – 1991
50 active accounts managed businesses in Houston, with additional responsibilities for the development of conventions for the market city in the Midwest, including Chicago. Call for corporate meeting planners, marketing directors, regional sales managers, sales managers, human resource directors and managers and executive secretaries. Industries accounts represent social, academic and medical, including Rice University, Baylor College of Medicine, UNICEF and World Book Encyclopedia.
• Recognition as a top producer.
¨ re-use of hotel renovated and re-use of its reputation for the highest.
· Start and led the audience composed of representatives of all departments that established operational guidelines, to create standards, has established a strong line of communication between departments, and will significantly improve labor relations.
Octagon, Inc., Houston, Texas
Marketing and Sales, 1988 – 1989
Maintenance of accounts of companies in Houston in the market. Worked directly with the owner to design and implement special events.
EDUCATION
Rice University
BA, Liberal Studies
AFFILIATIONS
International Special Events Society
Meeting Professionals International
National Association of restoration